A small teamwith a clear point of view.
What we believe.
Four principles we bring to every room, whether it lasts forty minutes or seven weeks.
Ask the right question.
Agree what needs deciding before searching for answers.
Show the thinking.
Put the evidence, assumptions and different views on the table.
Your team decides.
Make the reasoning, responsibilities and remaining uncertainty clear.
Put it to work.
Agree the next actions and when to review progress.

The people behind INSO.
- Dan Wood
- Founder
- Alex Bezuidenhout
- Co-Founder
We work with a wider community of leaders, innovators and specialists who bring different experience to the question in front of your team.
Explore the communityBeyond client work.
The Good Ideas Club
A podcast of conversations that cross industries and challenge assumptions.
Guernsey Innovation Report
45+ leaders and 40+ hours of interviews on what comes next for the island.
Community and events
Innovation Week in Prague, the Good Ideas Club on stage, and the people we bring into the room.
Where we work.
- Guernsey
- London
- Prague
What are you working through?
Bring the decision, team or change you are responsible for. We can start with what is happening and find the most useful next step.
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