A clearer proposition. Initiatives put into motion.
- Client
- CISI
- Sector
- Professional membership
- Engagement
- Five-day innovation sprint
- Year
- 2020
- 5 days
- From strategic review to concrete choices
The question.
CISI needed to review what membership offered professionals and make the proposition clearer. The question called for specific choices that its teams could take forward.
What we did.
INSO brought participating teams together for a five-day innovation sprint in London. They examined the membership proposition and tested the assumptions behind it.
The work translated a broad strategic review into a simpler proposition and a set of initiatives for implementation.
A simpler membership proposition, with initiatives moving into implementation.
The membership proposition was simplified and a set of initiatives moved into implementation.
