Two founders. One product direction.

Client
Trainerfy
Sector
Fitness technology
Engagement
Founder alignment sprint
Year
2021
2 founders
A shared vision, feature set and development roadmap
Two people wearing training gloves in a fitness studio
Two people wearing training gloves in a fitness studio

The question.

Trainerfy, a Guernsey Digital Greenhouse finalist, was developing an app to connect personal trainers and their clients. Before moving further into development, its two founders needed a shared view of the product.

What we did.

INSO helped the founders examine their assumptions, clarify the core problem and agree a shared product vision.

The sprint translated that direction into a clear feature set, a unified user journey and a development roadmap, reducing the back-and-forth around what to prototype next.

Shared direction before the next build.

The founders left with a shared product vision, a clear feature set and a roadmap for development.

The approach behind it.

Another perspective.

All work
British Army cover portrait in military uniformOne team. One day. A new direction.

British Army

One team. One day. A new direction.

The Radcliffe Camera at the University of OxfordFrom founder ambition to practical progress.

University of Oxford

From founder ambition to practical progress.

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