A better question
Reframe the challenge around the need that matters.
Turn fresh thinking into practical action.
Challenge familiar assumptions, explore useful opportunities and leave with actions your team can own.
Length follows the challenge, participation and preparation required.
Teams with a live opportunity and responsibility for what happens next.
Scope, format and preparation agreed around your team.
People have ideas, but the conversation returns to familiar answers. Question the obvious response, then bring the room back to choices and action.
Practical progress you can use in the work.
Reframe the challenge around the need that matters.
Explore alternatives beyond the first obvious answer.
Choose practical actions and the people responsible for them.
Suggested workshop outline. We shape the sequence and depth around your team.
How INSO workshops workDescribe the live opportunity from the perspective of the people affected. Identify where the team may be accepting an untested assumption.
A challenge statement worth working on.
Use alternative perspectives and constraints to develop possibilities. Examine what changes when a familiar rule is questioned.
A set of distinct directions to consider.
Compare the directions against the need, available evidence and practical constraints. Keep uncertainty visible rather than scoring it away.
A focused shortlist with reasons.
Translate the strongest direction into an action or test. Name the owner, what they need and when the team will review it.
An action brief with clear responsibility.
Return to the action brief in the team’s normal rhythm. Discuss what the first actions revealed before adding another set of ideas.
A team asks, ‘How can we get more people to attend our introductory event?’
Illustrative exampleAsk what attendees are trying to achieve. Is attendance the real need, or simply the current delivery format?
Ask what attendees are trying to achieve. Is attendance the real need, or simply the current delivery format?
Try a more useful question: ‘How could people understand whether this offer solves their problem?’
Choose one way to test that understanding with real users. Assign an owner and agree what you need to learn.
A better question creates different options. An owner makes one of them actionable.


The team left with actions identified, assigned and prepared for delivery.
At Butterfield, a one-day INSO Inspired workshop helped the Asset Management team identify and assign practical actions. Each new engagement is shaped around the team’s question.
Read the storyA team ready to challenge its thinking and do something with the answer.
An inspiration session with no live question or follow-through.
Explore the ways we can helpBring a meaningful question or opportunity. Early ideas are welcome; a finished solution is unnecessary.
We record the reasoning and useful assumptions. That gives the team a basis for revisiting an idea if circumstances change.
Interested in inso inspired? Tell us about your team, the situation and what you would like to leave with. We can shape a useful starting point together.
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INSO · INSO Inspired · Suggested workshop outline. Format and scope are agreed around your team. /workshops/inso-inspired